28% of UK to Utilise Mobile Search

With the boom in Mobile Sites it is becoming essential that the user can locate the relevant information efficiently and accurately.

Mobile services have penetrated the Japanese market with 49% of the nation using mobile search on a regular basis, figures which are likely to be mirrored by the european markets.

Currently 19% of Britons use mobile search services. However, as the trend for mobile communication is now crossing from basic location data to comprehensive content driven mobile sites these figures are to increase to over a quarter of the UK, 28%, wishing to use mobile search as a regular tool.

The demand for quality mobile content is growing rapidly and with the continuing improvements in mobile handset technology with bigger and higher resolution screens, quicker connection speeds and the fall in data costs, it is essential that mobile sites are optimised and mobile search friendly to allow the full exploitation of the growing markets.